Appcues vs Userguiding

Which onboarding software will better suit your needs?

I tested Top In-app Onboarding Software: Appcues, Userpilot, Pendo, Stonly, Userflow, Chameleon, Product Fruits, Userguiding, Usetiful.
Discover the best software here.

Userguiding builder — User onboarding tools
Flow builder in Userguiding

UserGuiding is a decent alternative if your budget is limited and you don’t need more advanced functionalities. You won’t find the localization feature, event builder, or flexible audience targeting. Also, its flow builder is pretty basic.

However, the value-for-money ratio is still high, considering it’s the second cheapest user onboarding software I reviewed.

Flow builder in Appcues

What struck me most is that Appcues looks like Userpilot’s clone. Their app panel layouts and flow builders are very similar, with only cosmetic changes.

Nonetheless, Appcues is less “polished” and doesn’t offer the resource center feature, what I treat as a major inconvenience. Also, even though the localization feature is there, I wouldn’t wish using it my worst enemy.

If you think about going for Appcues, check out Userpilot first. In my opinion, it’s better and half as cheap!

Appcues vs Userguiding: Engagement features

Table: Main feature availability

AppcuesUserpilotPendoUserflowStonlyChameleonProduct FruitsUserGuidingUsetiful
Resource centers


AppcuesUserpilotUserflowStonlyChameleonProduct FruitsUserguidingUsetiful
Add title & description
Embed images/videos in the header
Item description
Add guides and links
Run JavaScript on click
Set targeting per checklist item
Item completion based on user attributes/eventsOnly events
Embed the resource center in a page

Resource centers

UserpilotUserflowStonlyChameleonProduct FruitsUserguiding
Embed checklist
Add guides and links
Add custom contentOnly videos
Add nested pages
Add content groupsOnly flows
Set targeting per item
Built-in “Contact us” section
Built-in contact form
Embed iframe
Search items or flows
Search knowledge base
Integrate live chat
(e.g., Intercom, Zendesk)
Notifications about new items

Appcues vs Userguiding: Flow setup options


You might think there’s not much science to flow triggering. While in most cases you’ll use a page view to trigger a flow, there are some additional possibilities you might find interesting.

  • Appcues – Custom event triggering, Element click
  • Userguiding – Element is present/not present, Delay (time), Delay (scroll)

Audience targeting

Most user onboarding software allow for the same targeting options based on user attributes and performed events (both generated by interactions with the messages/widgets as well as custom events). There are, however, a few things worth mentioning:

  • Appcues: Lets you create endless nested logic groups (logic group in a logic group).
  • Userguiding: For each guide, you need to create and save segments outside the guide/trigger setup, which seems somewhat inefficient.
Audience targeting in Appcues


Userguiding lets you set exact dates your guides will be shown.

Frequency (single flow)

  • Appcues: Once, Every time
  • Userguiding: Once, Repeat every session/day/week/month, Always

Appcues vs Userguiding: Additional features

Table: Feature availability

AppcuesUserpilotPendoUserflowStonlyChameleonProduct FruitsUserGuidingUsetiful
LocalizationOnly flowsIn beta
Frequency capping (throttling)
Account structuring/Flow organization
Flow analytics
Event builder


In the table above, you can check the availability of the localization feature, but these checkmarks don’t tell the whole story.

In Appcues, you can localize only flows (and not checklists or pins), and what’s worst is that after localizing the content is locked (you can’t edit it). It causes a lot of trouble, especially for onboarding/lifecycle flows (in contrast to regular, one-off communication) that are meant to stay there for longer and should be subject to iterative optimization.

However, Userguiding doesn’t offer localization at all.

Account-wide frequency cap (throttling) + Flow prioritization

I was surprised that not all the user onboarding software offer this crucial function. In the end, you don’t want to spam your users with too many pop-ups in a short period. Appcues offers the high flexibility of guide prioritization (you can define the exact order in which your flows are to be shown).

Appcues vs Userguiding: Pros, cons, prices

Each tool can receive max. 5 points.

The score is calculated as a sum of the factors listed below (max. 25 points), divided by 5.

  • Main feature availability – max. 7 points
  • Secondary feature availability – max. 3 points
  • Options inside features – max. 4 points
  • Ease of use/UX – max. 3 points
  • Out-of-the-box end user experience (look and feel) – max. 2 points
  • Bonus point (my subjective preference) – max. 1 points


Pros (summary)

Cons (summary)


Price for 10k MTU: $600

My rating: 4.75/5

  • Has all the important features
  • Advanced resource center
  • Lots of triggering/targeting options
  • You can show/hide elements inside guides, checklists, resource center dynamically (each element can have their own targeting)
  • Advanced and easy-to-use event builder
  • Generally seems to be a very well-thought-out product
  • Building a flow can become a bit complex


Price for 10k MTU: $500

My rating: 4.25/5

  • Has all the important features
  • Event triggering
  • Good look and feel from end-user perspective
  • Good targeting options
  • High flow design flexibility
  • Seems like a better thought-out version of Appcues
  • Flow priority limited to 3 categories
  • No bells and whistles


Price for 30k views: €600

My rating: 4/5

  • Easy to use
  • Great look and feel from end-user perspective
  • A tree view on a guide structure
  • Integrated knowledge base
  • Good guide organization options
  • Advanced flow analytics
  • Generally seems to be a very well-thought-out product
  • In my opinion the best localization feature
  • Guide structure (design) is set, without the possibility to change
  • No guide prioritization & frequency cap for all active guides
  • No out-of-the-box guide interaction events
  • No user segments
  • No event builder
  • Pricing based on views and not MTU


Price for 20k MTU: $300

My rating: 3.5/5

  • Easy to use
  • Good resource center
  • Flow scheduling
  • While has all the main features, they are all pretty basic
  • Targeting is not really flexible (you need to use segments)
  • No localization feature (you’d need to duplicate guides)
  • No guide prioritization & frequency cap for all active guides
  • No event builder


Price for 10k MTU: $1.150

My rating: 3.5/5

  • Event triggering
  • High flow design flexibility
  • User diagnostics useful for debugging
  • No resource center feature
  • Very poor localization (after adding translations you can’t edit flows)
  • Limited checklist options
  • Quite a few quirks that make working with Appcues frustrating in the long run


Price for 10k MTU: $1500

My rating: 3.5/5

  • You can show/hide elements inside checklists/resource center dynamically (each element can have their own targeting)
  • Quite a lot of options in terms of building flows
  • Delight animations (throwing confetti all over the screen)
  • Mediocre builder UX (seems a bit buggy)
  • No event builder
  • Localization in beta
  • Has all the important features
  • It’s not just a product adoption platform — it also has product analytics and roadmapping
  • No user-friendly (UI can be a bit confusing)
  • Poor out-of-the-box look and feel from end-user perspective
  • Localization only with XLIFF file
  • I constantly experienced issues starting the builder
  • Resource center (and checklists) not available on free plan what made it impossible for me to test

Product Fruits

Price for 10k MTU: $380

My rating: 3.25/5

  • A lot of features and setup options
  • You can show/hide elements inside resource center dynamically (each element can have their own targeting)
  • Poor UX (ugly panel/builder; not user-friendly for non-developers)
  • No logic groups in audience targeting
  • No guide prioritization & frequency cap for all active guides
  • Only manual localization (no file upload)


Price for 20k views: $82

My rating: 2.25/5

  • Easy to use
  • Many page interaction events you can use for triggering flows
  • Generally, everywhere you have very limited options
  • You can’t send custom events to Usetiful (?)

Read full comparison of the 9 top in-app onboarding software here.