Welcome message: 8 Tactics & 81 examples

While you might not have any control over the main interface of your product, you probably use some onboarding software allowing you to show pop-ups, slide-outs, or any message. Make an excellent first impression and send a welcome message after users complete the signup process. Below you’ll find several ideas on how to structure these welcome screens.

What to include in a SaaS welcome message?

Explain what your product does

Suggest a product tour and starting the setup

Ask what they want to achieve

Make it the first step of a product tour

A small detail that can change a lot. Change the copy of the button from “Start a tour” to “Next” and users will feel like they need to follow the flow, instead of deciding what they want to do.

Show a “Getting started” video

Invite to an onboarding call

And if you want to get more people on the onboarding call you can consider giving a discount in return, just as NiceJob does.

Invite to an onboarding webinar

Show simplified view of the setup

81 SaaS Welcome Message Examples