SaaS Signup Page: 13 Ideas & 101 Examples

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The signup page and initial user onboarding are often the first and only common points of interaction all your users will experience. This makes it crucial to ensure they’re perfectly tuned to boost conversions.

Just like in any good strategy, the principles of conversion rate optimization hold true here: aim for a design that’s sleek and focused, sporting a single, unmissable call-to-action (CTA), without other links leading away.

In the guide below, we’ve put together a bunch of elements and strategies worth considering when you’re crafting a SaaS signup page. While some tips, like including social proof, might seem like no-brainers, we’ve also dug up some less obvious ones. Plus, if you’re looking into the entire signup process, check out our article on 26 Signup Flow Tactics for more in-depth insights.

How to improve SaaS Signup Page conversion?

Emphasize USPs, benefits, or features

Your visitors will find their way to your signup page from different places, each with a varying degree of understanding about what you offer. It’s your job to jog their memory on why they’re here and convince them it’s worth their while to sign up. But here’s the catch – don’t drown them in details. Keep it crisp with a punchy sentence or a handful of bullet points, and you’ll have them hooked.

SaaS signup page - Emphasize USPs

Use social proof

If your product has many positive reviews, remember to share this detail at this important funnel stage. Lots of happy customers tends to be very reassuring.

SaaS signup page - aggregate rating

b) Show customer reviews

Allow your customers to speak for you. It’s far more persuasive to have their commendations than to sing your own praises.

Signup page - Customer reviews

c) Show customer logos

d) Show trust badges

Earning awards or being recognized as the best by an independent organization can significantly enhance your product’s perceived value to your visitors.

SaaS signup page - trust badges

Use risk reversal

Tackling potential objections from future users is another effective strategy. On your SaaS signup page, consider using phrases like “No credit card required,” “Cancel anytime,” “No obligations,” and “No commitment” to ease concerns and encourage signups.

Signup page - risk reversal

Split the form into steps

Breaking your form into multiple steps can be a smart move to keep conversions high. According to BJ Fogg’s behavior model, an individual’s action is influenced by their motivation and the effort required. Essentially, each additional field in your signup form raises the bar for the level of motivation needed to complete the signup.

Luckily, dividing your form into several stages allows you to gather more information without overwhelming the user. Start by making the initial step as straightforward as you can—let the principle of completion bias work in your favor. It’s also wise to include a progress bar, so users know exactly how far they’ve come and how much is left, enhancing transparency and trust in the process.

Reverse the natural order

If you can pique your visitors’ interest or give them a hint of your product’s value before the signup—this tactic is worth trying out.

This strategy might be particularly effective if your signup process involves several questions. In such cases, consider saving requests for personal details, such as email or phone number, for the final steps. This can make the initial part of the signup feel less invasive and help maintain user engagement throughout the process.

Prioritize social login

Rather than having visitors complete a form, offer them the convenience of signing up with just one click using Google, Facebook, or another social platform. Position this as your main call to action and tuck away the traditional email signup form to minimize any cognitive load.

SaaS signup page - social login

Use dynamic password validation

Few things in user interface design are as frustrating as password verification upon form submission, particularly with strict requirements paired with vague error messages.

A user-friendly solution is to display your password criteria directly as the field is being filled out. As each requirement is met, visually tick off each condition to simplify the process. To further reduce cognitive load right from the start, consider revealing these requirements only when the visitor interacts with the password field. This strategy helps prevent potential frustration still on your signup page, making the experience smoother for your users.

SaaS signup page - dynamic password validation

Show your product in the background

Make users feel like they’re already in the app while you still ask a few questions. You can test this tactic easily using a screenshot as the page background.

Delay the signup

Letting users see the value of your product before asking them to sign up is a top strategy. Wait to ask for sign-up details until after they’ve tried your product. This reduces friction to zero and can boost your conversion rates.

Signup Page Examples

Explore top signup page designs from high-performing SaaS products. Dive into a variety of layouts to spark inspiration for your website’s signup page. With a wide range of excellent examples at your fingertips and a guide to best practices (link provided below), crafting your own registration page will be a breeze.

What is a signup page?

Signup page (a registration page) is a page with a signup form where new users can create their accounts and access your SaaS application. Registration pages have only one goal—to convert anonymous visitors into new users. This is a key moment in a customer journey. That’s why signup page optimization is crucial to the success of your business.

Signup page screenshots

Fortunately, there’s no need to reinvent the wheel. Just take a look at 100+ signup page screenshots we’ve collected from the best SaaS applications out there and implement a similar design in your product. The best signup page designs are clean, without many elements fighting for your attention, and no outgoing links (apart from the login page and password recovery links which are necessary for a proper user experience). And don’t forget to add checkboxes where one will accept your terms and conditions or data processing agreement so that your signup form in accordance with law (e.g., GDPR).

After landing on your signup page, visitors need to know what to do, and why they should do it. That’s why many SaaS signup pages feature additional pieces of copy reminding new users about the product’s value, or showcase social proof such as customer reviews or trust badges. And add your logo too—otherwise people won’t be sure if they landed on the right page which in the can will decrease your signup rate. Here you’ll find more about tactics to increase your signup page conversion.